Have you ever run a classified ad for your network marketing business?

have you ever ANSWERED a classified ad for someone’s home business?

What was it that caught your attention about that work at home mlm?

Running classified ads are good if you know how to, and the rules.

Today, there are regular classified ads and social classified ads. Both work and both cannot work.

The focus of a classified ad is ONE THING:

To get the prospect to REACH OUT to you and CONNECT with you- usually by telephone.

What are GOOD ads and what are BAD ads for Cold Market Recruiting?

Good ads are the ones that create an IMPACT with the opening line and then the copy pulls them in the message.

Bad ads are scanned –and then forgotten.

Here are three ads that have proven to make the phone ring or fill your email box up!

 

MORE AD COPY HERE:

 WHO SAYS?

“Who says that you cannot earn a significant income out of your home? We are doing it and we need HELP! Give me a call if you would like an extra 1000.00 a week. Call_____________

 

Are YOU a Leader? Call me.

“National company seeking Leader to help lead a marketing team in this region. Powerful income, great rewards, and bonuses. Call 555.1212 for phone interview.

 

75.00 an HOUR?  Yes.

If you are seeking somewhere to earn more money, we would like to talk to you. National Company looking for person who wants to average 50.00 to 75.00 an hour. Please call 555.1212 for phone interview and information.

 

Rules for Classified Ads for
Recruiting in the Cold Market:
 

A) It all depends on who is looking.

Simply, there are weeks that there are not many people looking at the MLM Recruiting ads, and there isn’t a thing you can do about that. If that happens, just understand it, and
move on. Next week will be better.

I ran ads that pulled nothing one week, and ran it again the next week and got a lot of calls. Don’t be too discouraged if a bad week happens and you get no calls. Sometimes that
is gonna happen. Accept it and wait till next week.

 

B) It all depends on whose looking and what they are looking for. So true. People may be looking, but if they are not looking for what you are offering, then you still may get limited response.

 

Continue on and know that the people you are looking for will eventually see your ad. Maybe not today, or this week, but it will happen.

 

Again, I ran a ton of Cold Market Recruiting ads, and I knew there were people looking as they called me. But they weren’t looking for what I had to offer as many were looking for a job. God bless 'em, move on to the next response which there will be more.

 

C) Ads must be run consistently, not just once.

Cold Market MLM Recruiting Ads that run for weeks at a time have a better response in the long run then short run ads. I had many people I recruited tell me they looked at our ad for
several weeks before calling, as they were curious to see if we would be around
for a while.

Don’t be afraid to run an ad for weeks as you will get calls from folks who don’t call ads the first week they run.

D) The first 5 words MUST grab their attention.

The first 5 words in the headline, and copy MUST grab their attention. If they don’t, you lose them. And the first 5 words must create some form of curiosity, and compel them to pick
up the phone and call. I have run many ads that I didn’t realize the first 5
words were horrible.

E) Asking questions will draw them into your ad and increase your response.

If your headline is a question, and a HOT one, you will increase dramatically the response ratio to your Direct Sales ads.
 

Why?
 

It draws them into the ad, and creates some curiosity and compels them to call. Questions can be powerful and impactful to grab a person’s attention. Use them and again. Use short,
provocative questions or statements in your headline.

“Has this ever happened to you?”

“Maybe this is what you are looking for…”

“I doubt it!”

“Don’t tell me they have done it again!”
 

Use IMPACT questions or statements to draw them into
your mlm network marketing home based business.